Wildflower Wildlife
Create a logo for a local animal conservation sanctuary named “Wildflower Wildlife.” The design was to bring the brand mission to life.
Sketches
I began the iteration process by sketching different logo ideas that would portray the brand in a sophisticated but visually interesting, minimal, and intricate way.
Iterations
Creating a visual identity that is fluid, floral, dynamic, and has effective use of negative space. One that is playful, personable, and professional.
Final Visual Identity
The final logo uses organic forms and geometric structure to create a harmonious and intentional shape.
Typography
Each typeface compliments each other through the contrast between fluidity and structure.
Color Palette
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Using earthy, muted tones to keep it cohesive while adding pops of color that are eye-catching.
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Additional Elements
This continuous line drawing creates a playful representation that adds character, highlights animals, and uses expressive line work to tell a story.
A second logo design and pattern was made for additional elements the company might want to add to social media, merchandise, or advertisements.
The checkered grid pattern has a geometric form that can be represented in different sizes that create energy, structure, and balance.
Final Branding
Inspired by the beauty of nature, and specifically the flower violet, the final branding for Wildflower Wildlife stays grounded in resilience, growth, and education